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Archive for the ‘My Work’ Category

15th Anniversary Invitation_BeforeI’m currently working on an invitation for a client planning a formal dinner event for their 15th Anniversary. While the event takes place in December, the non-profit organization has been very clear in making sure that this event in no way feels like a Christmas party.

Instead, I’ve been instructed to focus on a setting sun, stars, circles and the number 15. Ironically enough, while searching for a background image to work with, I came across this little gem, courtesy of iStockphoto.

Anniversary InvitationThank you to the power of Illustrator I’ve removed all feeling of the Christmas nativity and turned the Christmas background into this setting sun behind a small home (which is actually pulled out of the non-profit’s logo). There are 30 stars in the sky, 15 are simple stars, 15 more have circles behind them. I love how well it’s coming together and can’t wait to share the final project!!!

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While working as a Communications Manager at my last job I was tasked with updating the website. From there it was up to me to update how I wanted, when I wanted. And for me… well, I like to go big or go home. So when it was time to put “wish stories” on the website, (a story featuring a child who recently had a wish come true) I made certain that we never added a story unless we had great photos to accompany the text.

Now, I preface this by saying that it is not my intention to pick on any other wish-granting chapters or organizations. I simply show the following image to make a point.

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This is a ‘wish story’ posted during a similar time to when I was posting stories to my own organization’s website. It is a great story. It tears at the heart and makes me want to open up my wallet and give. But it has no photo attached and for that I feel the author missed a great opportunity to really dress up an amazing story.

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This is a screenshot of a story that I posted, with two photos to accompany the text. Don’t the photos – the top one especially – just scream ‘look at me!’?

Rule of thumb: No matter how great your writing is, without a picture your story will never reach its full potential.

(I stop here to point out that some may disagree. “A great writer is called ‘great’ because his work is so visual a photo isn’t needed,” you may say. But not everyone is drawn to text. Some people are simply visual people. And that’s my point with this post. No matter how great your writing is, there are those who will not read unless a photo is included.)

We live in such a visual world. Cameras are readily available in many shapes and forms. Handheld devices are considered old fashioned if a camera isn’t included. They come in our iPods. They work on our phones. Even the computer comes with a camera installed!

So take advantage and show off your work! Leave a comment and let me know what you’re working on these days. Better yet, leave a link to your latest project and show off your visual side.

By the way, I’m looking forward to the weekend, thinking about taking a drive through the Wisconsin back country and checking out the fall leaves. Now there’s a chance to see some amazing color!!!

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