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I attended a social media workshop last week, hosted by Patrick Bieser of Northwoods. Bieser reviewed some of the top social media tools and gave, in his opinion, ideas as to who should be using each tool. I noted that he thought highly of non-profits who use Facebook. He also gave examples of groups who, in his opinion, should NOT use Facebook. Like anyone in the finance industry.

As Bieser went on he suddenly said, in regards to using social media, “It’s not worth doing if you’re not doing it right.”

BAM! This was my take-away. You know how sometimes you hear something and you know it was just for you? This was for me. I needed it. I needed to be reminded of it. Hopefully I will do a better job because of it.

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